Dear Saint Google, by Joshua Erdman, Torchlight Marketing

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‘Twas the night before Christmas, and all through cyberspace,
Not a search was occurring, not even a trace.

The Google Ads were hung by the SERP with care,
In hopes that great sales would soon be there.

The Google Ads Experts were nestled, all snug in their beds.
While visions of quality traffic danced in their heads.

We had just settled our brains for a long winter’s nap.
While automation rules rolled out new bidding caps.

When out on the ‘net there arose such a clatter
I sprang from my bed to see what was the matter.

With coffee in hand and my keyboard at the ready,
I gazed afar and held myself steady.

And what to my wondering eyes should appear
But, St.Google and eight Google Ad Engineers.

The Engineers sprang to their desk and opened their code,
Exposing the luster of embedded objects below.

The code flew with such fury that smoke arose from the editor.
As new features flowed from alpha to beta and they were so much better.

I watched in wonder as my browser reloaded.
Improved performance, in my diary, I noted.

St. Google sprang to the sleigh and to his team gave a whistle.
And Engineers flew towards the sleigh like heat-seeking missiles.

Taking their seats with masks on and excitement anew.
They logged in and flew back to Mountain View.

I heard them exclaim, ere they drove out of sight—

“Merry Googling to all, and to all a Google night!”

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